How to Show Logo Options to a Client
So, you’ve been hired by a client to create a new logo for their brand. They’ve given you a brief on what they need it to feel like, what the brand stands for and maybe even provided you with some examples of things they like. You’ve promised them 3 options to choose from and after research, sketches, and some tweaking, you have the 3 options you want to present to them. But you don’t just want to give them 3 jpgs and ask them to choose, that’d be crazy! How do you present your options in a professional way to make the client feel like you really cared about their project and thought about the logo’s future use? In this week’s video, I share a real example of a pdf I created to show logo options to a past client.
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