LETTERING + GRAPHIC
DESIGN LEARNING

September 2017

I first realized how big of a deal enamel pins were when I worked on the Coca-Cola sponsorship of the 2014 Olympic Winter Games. The design studio I was working at had a giant collection of pins from past Olympic Games and they were incredible. Lately, I’ve been seeing them more and more and thought a tutorial on how to create the concept art for one would be fun. In this tutorial, I walk you through the exact steps I took when presenting enamel pin concepts to a client for approval. The goal was to give a general impression of how the pins would look once created. Once the client had approved them, our production director got in touch with a manufacturer who provided the info we needed to prepare production files. This video details the very first step of that process – read on to see!