I first realized how big of a deal enamel pins were when I worked on the Coca-Cola sponsorship of the 2014 Olympic Winter Games. The design studio I was working at had a giant collection of pins from past Olympic Games and they were incredible. Lately, I’ve been seeing them more and more and thought a tutorial on how to create the concept art for one would be fun. In this tutorial, I walk you through the exact steps I took when presenting enamel pin concepts to a client for approval. The goal was to give a general impression of how the pins would look once created. Once the client had approved them, our production director got in touch with a manufacturer who provided the info we needed to prepare production files. This video details the very first step of that process – read on to see!
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Create Enamel Pins in Adobe Illustrator
Mentioned in the video:
Gradient colors (RGB):
- Medium brass: 213/179/64
- Light brass: 244/227/126
- Dark brass: 179/141/52
Here are the written directions after the popsicle has been designed to apply the brass + shadow:
- Group the design and make a copy, then paste a copy of the design directly on top. Use the pathfinder palette to merge the top copy into one shape.
- With the shape selected, go object > path > offset path. Check the preview box and test sizes until desired, the one used for the video was 0.025in.
- Remove the smaller, merged shape and send the larger shape to the back. Apply the gradient and change its angle to 45*.
- Adjust any design tweaks, like lowering the stick size and adding the interior brass details on top of the popsicle shape.
- Apply the drop shadow. With your brass shape selected, go to your appearance palette (window > appearance) and toggle down the ‘fx’ icon. Choose stylize > apply drop shadow. Check the preview box and adjust the settings. The settings used in this video were: mode: mulitply, opacity 25%, x offset .01 in, y offset .01 in, blur .01 in, color: black.