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HomePosts Tagged "marketing"

marketing Tag

Beginner, Business, Courses, Fonts, Hand Lettering, Typography

In my course, Learn Font Making, I take you through all the steps to prepare your lettering for font making, convert it into a working, professional font and I share my best tips for selling your font, too. I’m often asked by students is if I think the market is too saturated for new font makers. Although converting your lettering into a sellable font *is* a process, the fact the font making market is booming right now should not hold you back from starting; it should actually do the opposite. In this week’s video, I share my perspective about the saturation of the font market. I also share tips to stand apart from the crowd to get your fonts noticed by those buyers. Read on for it all!

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Business, Personal, Resources

As designers today, we are extra gifted with the ability to make passive income from digital products. While ‘passive’ can be a bit misleading (because there is continual work to maintain and build on your product offering), to a large extent, it allows designers to experiment + create more without the continual pressure of seeking new freelance work. So what do I mean by passive income? Creating digital products (like templates, fonts, textures, etc.) once and selling them over and over again without additional work. Create it once, sell it forever. And with digital products, there are many options with where and how to sell that makes the entire process automated once the product is made.

In this week’s video, I’ll walk through those selling options and the how making passive income off of my fonts has changed my creative future.

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