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So let’s talk about websites. As graphic designers – talking primarily print here – we spend a lot of time making really beautiful art that can be hung on walls, printed in magazines, embroidered on polos, or foil stamped on business cards. We make a lot of work in a digital age for a lot of analog applications. For a print designer, getting our work online always seemed like a necessary evil; and a popular necessary evil at that- so much so that Behance did something about it for us. So did Squarespace. Dribbble didn’t try to be, but has become an uncanny solution, too. And those are great for portfolios, but what if you don’t need just a portfolio? What if you want to bedazzle a potential employer with something other than the 20th Behance link they’ve seen today? What if you want a blog, an ecommerce shop to sell your sweet designs, or what if your mom called in a favor for you to make a website for your great aunt Sue’s cake business? We might not be programmers or considered web designers, but we’re smart enough to know we have options. Cue in WordPress: one solution for everything. This is the first video in what will become (what I’m predicting will be) a 3 part video series on how to get your own kick ass wordpress website up from start to finish. This first video goes over everything to look for when picking out the right wordpress website theme for your purpose (be it a blog, ecommerce, portfolio, etc). Read on for all of the tips + tricks I use when getting started.

It’s hard not to see watercolor textures everywhere these days! And it makes sense why – they’re beautiful and add such a personal, handmade touch to anything they’re on. That’s why in this week’s tutorial, I’m pairing them with my favorite thing – typography. The same rules apply if you’d like to add watercolor textures to hand lettering, too for an even greater handmade look. As a bonus, I’m including 3 free high res watercolor textures so you can play around with your own type or hand lettering. Let’s get started!

The other week on every-tuesday’s facebook page, Valarie asked how to replicate the texture seen on this ice cream cone. This week, I’m here to deliver the answer! In this tutorial, we’ll create our own halftone texture, then apply it to a similar ice cream cone to replicate the same effect. As a bonus, I’m including the ice cream cone used in the tutorial as a psd file for free so you can follow along exactly if you’d like. Click read more for the download and to see how it’s all done!

Happy Tuesday! This past weekend was reallllly busy for me! I designed our wedding invitations and recorded a Skillshare class on the entire process from start to finish: all of the research, sketches, lettering experiments, then finally setting up and saving the file correctly so it’s ready to hand off to my letterpress printer. You can watch the free intro to the class (called Laying out Your Lettering for Letterpress) here and just for my blog readers and YouTube watchers, I’m sharing one the other videos today. This video covers the sketching process of lettering based on research which determined the look and feel we were going for (Southern rustic). If you’re interested in seeing the rest of the class, you can sign up for Skillshare free of charge for an entire month using this sign up link.

There are a lot of tutorials out there on how to create hand lettering, but far fewer on what you can do once you create your lettering. In this week’s tutorial, we’ll create a hand lettered photo composition using just photoshop. We’ll start with placing and coloring our lettering on a chosen photo, then go over the basics of masking and applying environmental shadows to give the final piece a polished look. As a bonus, I’m including the lettering used in the tutorial so you can follow along exactly if you’d like. Let’s get started!

Happy Tuesday! I’ve had a few requests for more lettering tutorials, so I’m here to deliver! I’ve also made a lettering playlist which you can check out here where I’ll keep them all together 🙂

In this week’s quick tip video tutorial, we’ll digitally letter the number 3 two ways. For the first way, we’ll be using this Wacom tablet (or any of these) and the brush tool in Illustrator. After that, we’ll digitally letter the same number 3 from scratch using just the pen tool. We’ll go over the best way to plot your points and basic point handle adjustments using the direct select tool in Illustrator. Let’s get started!

If you haven’t guessed it by now, I’m a little bit obsessed with typography! Every year around my birthday (next Saturday!) or around the holidays, when my family asks what they could gift me, I always ask for some kind of book relating to lettering or type. I love these books because, although there is sooooo much online, there are always gems buried deep within those book jackets or paperback covers. And while it’s common to come across a lot of recycled material online, it’s nice to be inspired by something different. So if you’re looking for some lettering books to inspire your next project, here are some of my favorite lettering books – and I own all of them…except for #5, that’s getting delivered tomorrow 🙂 

Hatched drop shadow text effects are becoming more common in typefaces these days – Trend was one of the first to offer a layered font with a faux hatched drop shadow which motivated others to offer them. But what if you want a hatched drop shadow on the font you’re using, not trend? What if it’s for a one-off headline where lots of text doesn’t need it, it just needs to look beautiful in one powerful instance? That’s when we start making art instead of adjusting type, which is why this week’s tutorial isn’t on a text layer style; we’ll be customizing our hatched drop shadow to fit an artistic style.

Happy Tuesday! In this week’s tutorial, we’ll create a retro text effect in Adobe Photoshop from scratch, inspired by the 80’s. I’m also giving away the exact style we create as an .asl file (layer style file) and in the tutorial I’ll show you how to save your own layer style and install it so you can have the exact settings that were mentioned. So it’s a 2 for one this week! Tutorial + freebie 🙂

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