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Color, Freebies, Hand Drawn, Photoshop, Tutorials, Typography

How to Add Watercolor Textures to Typography

It’s hard not to see watercolor textures everywhere these days! And it makes sense why – they’re beautiful and add such a personal, handmade touch to anything they’re on. That’s why in this week’s tutorial, I’m pairing them with my favorite thing – typography. The same rules apply if you’d like to add watercolor textures to hand lettering, too for an even greater handmade look. As a bonus, I’m including 3 free high res watercolor textures so you can play around with your own type or hand lettering. Let’s get started!

March 31, 2015

54 Comments

Freebies, Photoshop, Tutorials

How to Create and Apply a Halftone Texture in Photoshop

The other week on every-tuesday’s facebook page, Valarie asked how to replicate the texture seen on this ice cream cone. This week, I’m here to deliver the answer! In this tutorial, we’ll create our own halftone texture, then apply it to a similar ice cream cone to replicate the same effect. As a bonus, I’m including the ice cream cone used in the tutorial as a psd file for free so you can follow along exactly if you’d like. Click read more for the download and to see how it’s all done!

March 24, 2015

6 Comments

Freebies, Hand Lettering, Photoshop, Tutorials, Typography

Create a Hand Lettered Photo Composition

There are a lot of tutorials out there on how to create hand lettering, but far fewer on what you can do once you create your lettering. In this week’s tutorial, we’ll create a hand lettered photo composition using just photoshop. We’ll start with placing and coloring our lettering on a chosen photo, then go over the basics of masking and applying environmental shadows to give the final piece a polished look. As a bonus, I’m including the lettering used in the tutorial so you can follow along exactly if you’d like. Let’s get started!

March 3, 2015

4 Comments

Hand Drawn, Hand Lettering, Illustrator, Tutorials, Typography

Digitally Letter the Number 3 Two Ways

Happy Tuesday! I’ve had a few requests for more lettering tutorials, so I’m here to deliver! I’ve also made a lettering playlist which you can check out here where I’ll keep them all together 🙂

In this week’s quick tip video tutorial, we’ll digitally letter the number 3 two ways. For the first way, we’ll be using this Wacom tablet (or any of these) and the brush tool in Illustrator. After that, we’ll digitally letter the same number 3 from scratch using just the pen tool. We’ll go over the best way to plot your points and basic point handle adjustments using the direct select tool in Illustrator. Let’s get started!

February 24, 2015

0 Comments

Branding, Business, Tutorials

How to Save Logo Files for Print and Web

In last week’s tutorial, I shared how I’ve shown logo options to freelance clients in the past. This week’s video discusses what happens after the logo has been approved by your client. We’ll take the approved logo and save it in file formats for print and web to cover any scenario for your client. We’ll be using Illustrator for all of the formats, and we’ll go over why that is. Below, you’ll find a checklist you can use as reference for your current or future projects. Let’s get started!

February 17, 2015

6 Comments

Illustrator, Tutorials, Typography

Create a Hatched Drop Shadow Text Effect in Illustrator

Hatched drop shadow text effects are becoming more common in typefaces these days – Trend was one of the first to offer a layered font with a faux hatched drop shadow which motivated others to offer them. But what if you want a hatched drop shadow on the font you’re using, not trend? What if it’s for a one-off headline where lots of text doesn’t need it, it just needs to look beautiful in one powerful instance? That’s when we start making art instead of adjusting type, which is why this week’s tutorial isn’t on a text layer style; we’ll be customizing our hatched drop shadow to fit an artistic style.

February 12, 2015

14 Comments

Branding, Business, Color, Tutorials

How to Show Logo Options to a Client

So, you’ve been hired by a client to create a new logo for their brand. They’ve given you a brief on what they need it to feel like, what the brand stands for and maybe even provided you with some examples of things they like. You’ve promised them 3 options to choose from and after research, sketches, and some tweaking, you have the 3 options you want to present to them. But you don’t just want to give them 3 jpgs and ask them to choose, that’d be crazy! How do you present your options in a professional way to make the client feel like you really cared about their project and thought about the logo’s future use? In this week’s video, I share a real example of a pdf I created to show logo options to a past client.

February 10, 2015

3 Comments

Products, Resources, Tutorials

How to Take Your Design to Print: 3 Options

You can go through all the work of designing something beautiful, but when it’s time to print, how can you be sure the print execution matches the beauty of the design? I’ve gotten a few requests on what the step by steps of design to print are once the design is finished, so I’m here to give answers!

February 3, 2015

15 Comments

Freebies, Photoshop, Tutorials, Typography

Create a Retro Text Effect in Adobe Photoshop

Happy Tuesday! In this week’s tutorial, we’ll create a retro text effect in Adobe Photoshop from scratch, inspired by the 80’s. I’m also giving away the exact style we create as an .asl file (layer style file) and in the tutorial I’ll show you how to save your own layer style and install it so you can have the exact settings that were mentioned. So it’s a 2 for one this week! Tutorial + freebie 🙂

January 27, 2015

0 Comments

Branding, Color, Tutorials

Choose Color for Any Project in 3 Steps

Happy Tuesday! I’ve gotten a few requests lately on how I choose color when I’m designing, so this week, I thought I’d share my process which consists of 3 easy, but important steps.

January 13, 2015

8 Comments

Freebies, Holiday, Illustrator, Photoshop, Roundups, Tutorials

Free Every-Tuesday Holiday Assets

If you’re in a pinch for some holiday design goodies, you’ve come to the right place! Here’s a roundup of every-tuesday content from the past two holiday seasons, enjoy!

December 23, 2014

2 Comments

Holiday, Tutorials

How to Create a Holiday Greeting Card in Adobe Illustrator

Happy Tuesday! In this final tutorial for the holidays, if you haven’t sent out cards yet, I’ve got you covered 🙂 No need to run to the store – in this tutorial we’ll create a holiday themed printable greeting card using Adobe Illustrator. We’ll create manual trim + score marks so you can print your card easily on your home printer, and design it from scratch in a few short minutes. Let’s get started!

December 16, 2014

0 Comments

Courses

Messy Watercolors in Procreate

Gouache Botanicals in Procreate

Learn Font Making

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Courses

Messy Watercolors in Procreate

Gouache Botanicals in Procreate

Learn Font Making

View All Courses

How to Add Watercolor Textures to Typography

How to Create and Apply a Halftone Texture in Photoshop

Create a Hand Lettered Photo Composition

Digitally Letter the Number 3 Two Ways

How to Save Logo Files for Print and Web

Create a Hatched Drop Shadow Text Effect in Illustrator

How to Show Logo Options to a Client

How to Take Your Design to Print: 3 Options

Create a Retro Text Effect in Adobe Photoshop

Choose Color for Any Project in 3 Steps

Free Every-Tuesday Holiday Assets

How to Create a Holiday Greeting Card in Adobe Illustrator

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