brand Archives - Every-Tuesday

Freebie: Clothing Tag Vector Shapes

On Tuesday, we walked step by step, creating our own hipster-style clothing tag vector shapes and designs from scratch in Illustrator. Knowing which shape you’d like your tag to be when you begin informs all of the design decisions you make afterwards. The cool thing about tags is that there are soooo many options when it comes to shapes! I’ve found having a few ideas in mind of which shape I’d like helps me to sketch out a bunch of ideas quickly, which makes my final shape decision a confident one.

September 8, 2016

5 Comments

Branding, Freebies, Resources

Freebie: Brand Style Guide Template

A brand style guide template… When I worked at a design studio, we called this the ‘systems page’ for each brand’s identity standards. We also called all of the graphic elements the brand’s VIS, or visual identity system. I’ve seen (online, anyway), it’s commonly referred to as a brand style guide, so we’re using that for this post. (Feel free to use your favorite term, they’re all relevant. 🙂 )

A brand style guide is basically this: a brand board template of all visual elements (including primary logo/ secondary logo) that comprise a brand’s unique presence and aesthetic to the public. It’s what makes a brand get noticed, helps them to stand apart from their competitors, and creates the feeling(s) they wish to communicate visually. If/when you’re tasked with creating a brand’s identity, this page will be handed as branding template to all other designers to use that ever work on the brand. It’s a series of branding templates & guide to keep a brand’s look – colors, fonts, patterns, etc. consistent across all applications.

So yep, pretty handy little template to have 🙂

August 4, 2016

13 Comments

Branding, Color, Photoshop, Textures, Tutorials

Change any Watercolor Texture to a Specific Color

Welcome to Photoshop month! Because Photoshop plays such a large role in taking my designs further, this month I’m sharing some of the tools and tricks I use all the time in Photoshop. This month is specifically in celebration of my new Intro to Photoshop class with Brit + Co which launches tomorrow (today’s the last day to sign up and get 15% off using this link!). In the class, we create this outcome, which uses watercolor textures and lettering, so today I wanted to share some quick tips on adjusting watercolor textures for your specific needs.

I’ve been asked quite a bit lately how to change any watercolor texture to a specific color, so I think this tutorial was meant to be! Say you want to incorporate a custom watercolor texture into your branding – you love the texture, but it’s not the right color for your brand. Or, you just want it to be something else. In this week’s video, I walk you through three methods using Photoshop: changing all of the colors within the watercolor to something different, changing the entire watercolor into one specific color (which is great for branding), and changing just a portion of the watercolor to a different, specific color. All the tips in the video below!

May 3, 2016

9 Comments

Branding, Resources, Roundups

5 Self Promotion Tips + Inspiration

In Full Time Graphic Design, we go over how a self promotion (a small sendable/gift or leave behind to briefly show the quality and style of your work) can take you far with influencing a potential employer to set up an interview or even get you hired. When I started my very first job out of college, on my very first day of work, the COO stopped by my desk, complimented my work and said he still had the promo I handed them at the job fair I attended months earlier (you can see the self promo I made in this video). So yea, definitely a powerful tool if you can fit it into your budget!

If creating a self promo is something you’re interested in, this week I wanted to share 5 unique and inspiring self promos that all work in different ways to get a designer’s style, skills and personality across quickly to the right person. Along with each piece, I’ve also included a tip to help your own self promos along. See them all below and click on any image to be brought to its source!

April 7, 2016

0 Comments

Branding, Freebies, Illustrator

Freebie: Vector Hipster Badges

Happy almost-end-of-the-week! This week’s freebie is a set of 3 vector hipster badges all as ai, eps and psd files. All free fonts were used in the badges, so just be sure to open the .rtf file included in the download first. Download and install those fonts, then open any of the badge files and they’ll show up the same way as in the previews. Easy peasy. Download link/inspiration ideas for how to use your spankin’ new hipster badges below!

August 20, 2015

4 Comments

Branding, Color, Tutorials

The Watercolor Branding Challenge

Happy Friday! I just wanted to post a quick notice of a Watercolor Branding Skillshare session I’ll be hosting for the next two weeks starting this coming Monday, July 27th and ending August 7th. Sessions are new to Skillshare, so I’m very excited to be a part of some of the first ones! If you love learning new things, but need a little more structure with completing a project associated with what you learned, sessions were made for you.

I’ve laid out a full schedule and I’ll be sending emails every few days so we all stay on task to complete the project of creating your own watercolor logo. These emails will ask you to complete videos from the Watercolor Branding class and then post a small task to your project. I’ll be available for questions, feedback – whatever you need to ensure you come out with a great logo and some skills you can use well into the future. You’ll also be with other students who will offer their feedback and will be posting their own projects. Since this session is paired with the Watercolor Branding class, it means every student in the session will receive a free mini watercolor kit, a resource pdf with every asset mentioned in the class, as well as a logo inspiration cheat sheet to keep the ideas coming. This session is a great way for all of us to collaborate together and have some fun with watercolors 🙂

July 24, 2015

4 Comments

Branding, Color, Freebies, Tutorials

Create Your Own Custom Watercolor Logo

My new Skillshare class, “Watercolor Branding: Create Your Own Custom Watercolor Logo” is live! This class was close to a month in the making, and I’m so proud of how it came out! In the class, we go step by step in the logo making process, from establishing what our brand is, brainstorming brand attributes, then applying those attributes across the brand. We finish our logos off with a hand drawn vector element and some watercolor texture to bring our final logo to life. Because of how vibrant watercolor textures are, we finish the class with logos that will be definite attention grabbers on social media, blogs, online shops, stationery and so much more. As a bonus, everyone who enrolls gets a free mini watercolor kit so you can begin experimenting right away without feeling like you have to create a bunch of assets first 🙂 I also just released my second watercolor texture kit, so there’s even more fun to be had!

Enrollment in the class also gets you a resources pdf of all the fonts mentioned as well as a logo inspiration cheat sheet to get started in the right direction. For my youtube subscribers + blog readers this week, I’m giving that logo cheat sheet away for free!

July 7, 2015

0 Comments

Branding, Illustrator, Tutorials, Typography

Create a Hipster Logo in Adobe Illustrator

If you’ve ever wondered how to create a hipster logo, this week’s tutorial is for you! I received such great feedback from the hipster badge tutorial I published last year that I wanted to follow it up with a logo. I also created a playlist over on youtube if you’d like to subscribe to other hipster-related goodness as it’s created 🙂 Hipster logos are pretty quick and easy to make yourself–it really just comes down to a breathable layout, creative (little) elements and finding *just* the right fonts. In this week’s tutorial, we do it all – and quickly too. Let’s get started!

April 28, 2015

4 Comments

Branding, Business, Color, Tutorials

How to Show Logo Options to a Client

So, you’ve been hired by a client to create a new logo for their brand. They’ve given you a brief on what they need it to feel like, what the brand stands for and maybe even provided you with some examples of things they like. You’ve promised them 3 options to choose from and after research, sketches, and some tweaking, you have the 3 options you want to present to them. But you don’t just want to give them 3 jpgs and ask them to choose, that’d be crazy! How do you present your options in a professional way to make the client feel like you really cared about their project and thought about the logo’s future use? In this week’s video, I share a real example of a pdf I created to show logo options to a past client.

February 10, 2015

3 Comments

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Courses

Messy Watercolors in Procreate

Gouache Botanicals in Procreate

Learn Font Making

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Freebie: Clothing Tag Vector Shapes

Freebie: Brand Style Guide Template

Change any Watercolor Texture to a Specific Color

Freebie: Vector Hipster Badges

Create Your Own Custom Watercolor Logo

Create a Hipster Logo in Adobe Illustrator

How to Show Logo Options to a Client

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