branding Archives - Every-Tuesday

Freebie: Clothing Tag Vector Shapes

On Tuesday, we walked step by step, creating our own hipster-style clothing tag vector shapes and designs from scratch in Illustrator. Knowing which shape you’d like your tag to be when you begin informs all of the design decisions you make afterwards. The cool thing about tags is that there are soooo many options when it comes to shapes! I’ve found having a few ideas in mind of which shape I’d like helps me to sketch out a bunch of ideas quickly, which makes my final shape decision a confident one.

September 8, 2016

5 Comments

Branding, Freebies, Resources

Freebie: Brand Style Guide Template

A brand style guide template… When I worked at a design studio, we called this the ‘systems page’ for each brand’s identity standards. We also called all of the graphic elements the brand’s VIS, or visual identity system. I’ve seen (online, anyway), it’s commonly referred to as a brand style guide, so we’re using that for this post. (Feel free to use your favorite term, they’re all relevant. 🙂 )

A brand style guide is basically this: a brand board template of all visual elements (including primary logo/ secondary logo) that comprise a brand’s unique presence and aesthetic to the public. It’s what makes a brand get noticed, helps them to stand apart from their competitors, and creates the feeling(s) they wish to communicate visually. If/when you’re tasked with creating a brand’s identity, this page will be handed as branding template to all other designers to use that ever work on the brand. It’s a series of branding templates & guide to keep a brand’s look – colors, fonts, patterns, etc. consistent across all applications.

So yep, pretty handy little template to have 🙂

August 4, 2016

13 Comments

Branding, Courses, Hand Lettering, Skillshare, Textures, Tutorials

Take All of My Skillshare Classes for $0.99!

What?! For real. Skillshare currently has a special that was too good not to tell you about. For anyone who is new to Skillshare and wants to try it out, you can get 3 months of full premium membership (membership typically costs ~$10/mo) for $0.99, which includes all of my Skillshare classes (there are currently 8), and all of my new ones coming in the next 3 months using this link. Pretty cool. If you’re looking to expand your skillset this summer – maybe take up waterbrush lettering or finally make that blog logo you’ve felt a little intimidated by, here’s your chance to do it all on the super cheap. Almost every class of mine comes with bonus freebies which you’ll get with enrollment too – cheat sheets, textures and resources links galore. Below is a little peek of just some of my recent classes and what others who have taken them had to say 😉

June 23, 2016

9 Comments

Branding, Color, Photoshop, Textures, Tutorials

Change any Watercolor Texture to a Specific Color

Welcome to Photoshop month! Because Photoshop plays such a large role in taking my designs further, this month I’m sharing some of the tools and tricks I use all the time in Photoshop. This month is specifically in celebration of my new Intro to Photoshop class with Brit + Co which launches tomorrow (today’s the last day to sign up and get 15% off using this link!). In the class, we create this outcome, which uses watercolor textures and lettering, so today I wanted to share some quick tips on adjusting watercolor textures for your specific needs.

I’ve been asked quite a bit lately how to change any watercolor texture to a specific color, so I think this tutorial was meant to be! Say you want to incorporate a custom watercolor texture into your branding – you love the texture, but it’s not the right color for your brand. Or, you just want it to be something else. In this week’s video, I walk you through three methods using Photoshop: changing all of the colors within the watercolor to something different, changing the entire watercolor into one specific color (which is great for branding), and changing just a portion of the watercolor to a different, specific color. All the tips in the video below!

May 3, 2016

9 Comments

Branding, Resources, Roundups

5 Self Promotion Tips + Inspiration

In Full Time Graphic Design, we go over how a self promotion (a small sendable/gift or leave behind to briefly show the quality and style of your work) can take you far with influencing a potential employer to set up an interview or even get you hired. When I started my very first job out of college, on my very first day of work, the COO stopped by my desk, complimented my work and said he still had the promo I handed them at the job fair I attended months earlier (you can see the self promo I made in this video). So yea, definitely a powerful tool if you can fit it into your budget!

If creating a self promo is something you’re interested in, this week I wanted to share 5 unique and inspiring self promos that all work in different ways to get a designer’s style, skills and personality across quickly to the right person. Along with each piece, I’ve also included a tip to help your own self promos along. See them all below and click on any image to be brought to its source!

April 7, 2016

0 Comments

Branding, Business, Resources, Roundups

Roundup: 5 Clean and Creative Resume Templates

If you had a chance to check out my graphic design story, you heard me mention that I wasn’t asked for my resume in past interviews. I want to clear something up though; that doesn’t mean I didn’t have one ready in case I was asked.

As a creative, a resume takes a big back seat to your actual portfolio, but every interviewer is different, and you want to make sure you’re always prepared, just in case. Because a resume falls so secondary during an interview, I would recommend spending as much time on your portfolio as possible and keeping your resume simple, clean, readable and to the point. This week, I’m rounding up 5 of my favorite *affordable* clean and creative resume templates that provide a terrific base for you to adjust and customize without starting from scratch (time much better spent on your portfolio). See them all below!

March 17, 2016

0 Comments

Branding, Photoshop, Textures, Tutorials

How to Create a Foil Stamp Effect in Photoshop

With the launch of my newest Skillshare class, Metallic Magic last week, I thought it would be fun to show how you could apply those textures, either from the class, or if you’ve picked up the glitz + glam kit, to a foil stamp effect in Photoshop. This is perfect if you’d like to show off logo designs you’ve created to a potential client, a stationery set for your portfolio, or to an illustration you’d like to add a little shine to 🙂 Read on to see how quickly it can be done!

January 12, 2016

3 Comments

Branding, Freebies, Illustrator

Freebie: Vector Hipster Badges

Happy almost-end-of-the-week! This week’s freebie is a set of 3 vector hipster badges all as ai, eps and psd files. All free fonts were used in the badges, so just be sure to open the .rtf file included in the download first. Download and install those fonts, then open any of the badge files and they’ll show up the same way as in the previews. Easy peasy. Download link/inspiration ideas for how to use your spankin’ new hipster badges below!

August 20, 2015

4 Comments

Branding, Business, Personal, Tutorials

Bulk Print DIY Business Cards Using Illustrator

Happy Tuesday! This week’s tutorial comes courtesy of Jodie who asked a great DIY question I think will help a lot of people. Personal business card printing can get pricey pretty quickly if you’re looking for anything better than a paper thin glossy card (ick). I’ve DIY’d every personal business card I’ve ever made. Yup. And you know what? Even fancy shmancy design studios loved em. So say you’ve designed up a killer card design in Illustrator and don’t want to be wasteful with your paper. Say you also have a back of the card designed that you need to match up to the front when you print on your home printer. What’s the best way to make the most of your paper and have things work out perfectly front to back? In this week’s tutorial, I share how to bulk print DIY business cards using Illustrator to print 8 cards, front and back using one sheet of 8.5″x11″ paper. You can also use the same method in InDesign if you’d prefer using that instead. Let’s go!

August 11, 2015

11 Comments

Branding, Color, Tutorials

The Watercolor Branding Challenge

Happy Friday! I just wanted to post a quick notice of a Watercolor Branding Skillshare session I’ll be hosting for the next two weeks starting this coming Monday, July 27th and ending August 7th. Sessions are new to Skillshare, so I’m very excited to be a part of some of the first ones! If you love learning new things, but need a little more structure with completing a project associated with what you learned, sessions were made for you.

I’ve laid out a full schedule and I’ll be sending emails every few days so we all stay on task to complete the project of creating your own watercolor logo. These emails will ask you to complete videos from the Watercolor Branding class and then post a small task to your project. I’ll be available for questions, feedback – whatever you need to ensure you come out with a great logo and some skills you can use well into the future. You’ll also be with other students who will offer their feedback and will be posting their own projects. Since this session is paired with the Watercolor Branding class, it means every student in the session will receive a free mini watercolor kit, a resource pdf with every asset mentioned in the class, as well as a logo inspiration cheat sheet to keep the ideas coming. This session is a great way for all of us to collaborate together and have some fun with watercolors 🙂

July 24, 2015

4 Comments

Branding, Color, Freebies, Tutorials

Create Your Own Custom Watercolor Logo

My new Skillshare class, “Watercolor Branding: Create Your Own Custom Watercolor Logo” is live! This class was close to a month in the making, and I’m so proud of how it came out! In the class, we go step by step in the logo making process, from establishing what our brand is, brainstorming brand attributes, then applying those attributes across the brand. We finish our logos off with a hand drawn vector element and some watercolor texture to bring our final logo to life. Because of how vibrant watercolor textures are, we finish the class with logos that will be definite attention grabbers on social media, blogs, online shops, stationery and so much more. As a bonus, everyone who enrolls gets a free mini watercolor kit so you can begin experimenting right away without feeling like you have to create a bunch of assets first 🙂 I also just released my second watercolor texture kit, so there’s even more fun to be had!

Enrollment in the class also gets you a resources pdf of all the fonts mentioned as well as a logo inspiration cheat sheet to get started in the right direction. For my youtube subscribers + blog readers this week, I’m giving that logo cheat sheet away for free!

July 7, 2015

0 Comments

Branding, Hand Drawn, Hand Lettering, Tutorials

How to Create Your Own Custom Rubber Stamp

Happy Tuesday! Yesterday, my second Skillshare class, ‘Get Inked! How to Create Your Own Custom Rubber Stamp‘ was published! In the class, I take you through all the steps of getting your own custom rubber stamp made by an online manufacturer – one I’ve used over 20 times and still continue to use (and I’m not even affiliated with them! I just love their stamps 🙂 ). We walk through how to take any artwork – whether digital or hand drawn and convert it into a perfect (affordable) custom rubber stamp you’ll have for years. To celebrate, today I’m sharing (only with my blog readers and YouTube audience) the second video from the class – a video you wouldn’t get to see unless you’re enrolled in the full course. I hope you enjoy it! If you’ve never checked out Skillshare before, you can get 30 days of free premium membership which will also get you full access to my class by clicking here.

May 12, 2015

13 Comments

Courses

Messy Watercolors in Procreate

Gouache Botanicals in Procreate

Learn Font Making

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Courses

Messy Watercolors in Procreate

Gouache Botanicals in Procreate

Learn Font Making

View All Courses

Freebie: Clothing Tag Vector Shapes

Freebie: Brand Style Guide Template

Change any Watercolor Texture to a Specific Color

Roundup: 5 Clean and Creative Resume Templates

How to Create a Foil Stamp Effect in Photoshop

Freebie: Vector Hipster Badges

Bulk Print DIY Business Cards Using Illustrator

Create Your Own Custom Watercolor Logo

How to Create Your Own Custom Rubber Stamp

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